Responsive Website Benefits
Mobile responsive websites have a unique job to perform. They need to deliver information to a prospective customer or client, but in a slightly different manner than your standard website. The reason being, a mobile or tablet user will interact with your site differently on a mobile device VS a browser on a laptop or desktop computer.
Your website can either be responsive, dynamic serving, or a completely separate HTML website. A responsive site is one that follows the same HTML and CSS as your browser ready website but through media queries it is able to render the same on all devices no matter of screen size. A dynamic serving site uses a setup where the server responds with different HTML (and CSS) on the same URL depending on the user agent requesting the page. The last option is to make an entirely different HTML website (i.e. domain, sub-domain, of sub-folder) that is a modified version of your site that is only served to mobile and tablet users. Lets quickly go through 5 benefits for having a responsive mobile website:
1. Improved User Experience
We have all been on our smart phone and searched a product or service on Google, Yahoo or Bing, then when we try to open the link on our mobile device, we are presented with a non mobile responsive website. Having this issue on your own hard to use and navigate website will kill any chance you have of converting that visitor into a customer. If the user can’t easily browse and read the content on your website from their mobile or tablet device, they will leave uninspired searching for your competitors responsive site. Some reports show that 68% of mobile users in the past 12 months have encountered problems when browsing websites that have led them to abandon the page.
2. Increased Average Time on Site
Business is changing so rapidly these days, everything is about time and how we can all save time on every task we complete each day. Each visitor on your website, you have a limited amount of time to capture their attention. This is even more so the case with mobile devices because users are accessing websites at a rate of 62% over laptop and desktops in 2015. If a visitor is able to easily navigate your website, find the product or service they are looking for, you increase the chance of converting that visitor into a paying customer.
3. Faster Website Load Speed
Speed is important because as previously mentioned, time is limited. A normal website that isn’t mobile optimized will render very slowly on a mobile device or in worse case scenarios, it may not load at all. A mobile responsive website will load quickly because the code is structured in a way that it is compatible with mobile and tablet devices. To prove the point, studies show that 73% website users will abandon a page or website if they have to wait more than 6-10 seconds load time.
4. Improved Mobile SEO
Whether you create your own SEO or pay a digital firm for SEO results we are all slaves to Google and as of April 2015 SEO changed all together for mobile responsive websites and non-mobile responsive websites. If a mobile responsive website isn’t a option it is recommended by Google that there is a separate HTML website to serve to mobile users. This will increase the likelihood your site will rank well among Google searches.
5. Competitive Advantage Over Your Competition
There is the chance that your competition is already ahead of the game with a beautifully optimized mobile website. We surveyed the top 200 fashion retailers in Brisbane, Queensland, 68 companies didn’t have a mobile ready website. That is one out of three. It is safe to assume this is a high number but certain industries are much more progressive in this regard. We recommend visiting the websites of your competition to see if they are mobile optimized. This will give you an idea of the landscape and where your company falls.
As pointed out over this blog having a responsive mobile website is important if you are serious about your business and want to increase customer satisfaction, acquire more customers and increase sales. Staying ahead of your competitors with a mobile responsive website is going to enable your company to do just that. So lets take a moment to recap the benefits of having your website optimized for mobile and tablet:
1. 68% of Internet users have abandoned a website in the last 12 months in 2015, due to the website they are browsing not being mobile responsive.
2. 62% of website traffic in 2015 were users on mobile or tablet devices and that rate it bound to jump at least 7-8% in 2016.
3. 73% of website users will abandon a website if it takes anywhere from 6-10 seconds to load.
4. As of April 2015 having a mobile responsive website increases your SEO results over non-mobile responsive websites. EG; Your competitor whom website is not mobile responsive.
5. Having a website responsive to mobile and tablet devices increases your conversion rate whether is be product sales or service inquiry’s.